All Publications Chair of International Business
Showing entries 121 - 140 out of 401
2019
Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. Country and Brand Stereotypes as Drivers of Brand Evaluations. In Proceedings of the 48th European Marketing Academy Conference. Hamburg. 2019
Micevski M, Erdbrügger J, Diamantopoulos A. Country-Related Emotions as Mediatiors of the Relationship between Country Stereotype Dimensions and Intentions to Visit a Country. In Proceedings of the 48th European Marketing Academy Conference. Hamburg. 2019
Herz M, Diamantopoulos A. Deceptive Use of the "Regionality" Concept in Product Labeling and Branding Strategies. 2019. Paper presented at Academy of Marketing Science World Marketing Congress 2019, Edinburgh, United Kingdom.
Egger M, Florack A, Diamantopoulos A, Halkias G. The early gaze catches the consumer: the role of attention on country of origin cues in a screening and an evaluation phase. 2019. Paper presented at NeuroPsychoEconomics Conference 2019, Rom, Italy.
Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes. 2019. Paper presented at Annual Meeting of the Academy of International Business, Kopenhagen, Denmark.
Halkias G, Diamantopoulos A, Florack A. When Country Competence Backfires: Stereotype-Driven Emotions and the Dark Side of Envy. In Proceedings of the 48th European Marketing Academy Conference. Hamburg. 2019
2018
Stoian MC, Dimitratos P, Plakoyiannaki E. SME internationalization beyond exporting: A knowledge-based perspective across managers and advisers. Journal of World Business. 2018 Nov;53(5):768-779. doi: 10.1016/j.jwb.2018.06.001
Stavraki G, Plakoyiannaki E, Clarke J. The appropriation cycle: novice and expert consumers. European Journal of Marketing. 2018 Sept 10;52(9-10):1886-1908. doi: 10.1108/EJM-08-2017-0527
Stoian MC, Dimitratos P, Plakoyiannaki E. International SME Co-Creation, Knowledge Enhancement and New Product Development: How Do They Matter for Performance? In BAM2018 Conference Proceedings. Bristol. 2018
Fletcher M, Zhao Y, Plakoyiannaki E, Buck T. Three Pathways to Case Selection in International Business: A Twenty–Year Review, Analysis and Synthesis. International Business Review. 2018 Aug;27(4):755-766. doi: 10.1016/j.ibusrev.2017.12.004
Stoian MC, Dimitratos P, Plakoyiannaki E. Types of Knowledge for Micromultinational Enterprises: An Interpretive Approach across Managers and Advisers. 2018. Paper presented at 6th International Conference on Contemporary Marketing Issues, Athen, Greece.
Junzhe J, Plakoyiannaki E, Dimitratos P. Qualitative Case Study in International Entrepreneurship: A Review and Suggestions Forward. 2018. Paper presented at 45th Academy of International Business Conference, Birmingham, United Kingdom.
Belk RW, Caldwell M, Devinney TM, Eckhardt GM, Henry P, Kozinets R et al. Envisioning consumers: how videography can contribute to marketing knowledge. Journal of Marketing Management. 2018 Mar 24;34(5-6):432-458. doi: 10.1080/0267257X.2017.1377754
Plakoyiannaki E, Stavraki G. Collage Visual Data: Pathways to Data Analysis. In Cassell C, Cunliffe AL, Grandy G, editors, The SAGE Handbook of Qualitative Business and Management Research Methods. Sage Publications Ltd. 2018. p. 313-328 doi: 10.4135/9781526430236.n19, 10.4135/9781526430236
Kolbl Z, Diamantopoulos A, Arslanagic-Kalajdzic M, Zabkar V. Effects of Value and Risk Perceptions on Purchase Intentions for Global Brands: Evidence from Three European Countries. In 9th EMAC Regional Conference. Prague. 2018
Kolbl Z, Arslanagic-Kalajdzic M, Diamantopoulos A. Global Brand Stereotypes and Consumer-Brand Identification: Is Warmth More Important Than Competence? In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA). New Orleans. 2018
Diamantopoulos A, Arslanagic-Kalajdzic M, Kolbl Z. How Does Brand Globalness and Localness Influence Consumer Perceptions of Value and Risk? Testing a Mediating Model in Three Countries. In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA). New Orleans. 2018
Plakoyiannaki E, Stavraki G. Organizational processes and capabilities. In Saren M, editor, Marketing graffiti: The writing on the wall. 2 ed. 2018. p. 201-226
Kolbl Z, Diamantopoulos A, Arslanagic-Kalajdzic M. Perceived Value and Risk as Mediators Between Perceived Brand Globalness/ Localness and Purchase Intentions. In Proceedings of the 47th European Marketing Academy Conference. Glasgow. 2018
Davvetas V, Diamantopoulos A. "Should I Have Bought the Other One?" Experiencing Regret in Global Versus Local Brand Purchase Decisions. Journal of International Marketing. 2018;26(2):1-21. doi: 10.1509/jim.17.0040
Showing entries 121 - 140 out of 401