“Removing the Halo”: Why, When and How Regret Anticipation Helps Local Brands
- Author(s)
- Vasileios Davvetas, Adamantios Diamantopoulos, Lucy Liu
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2017
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502020 Market research
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/removing-the-halo-why-when-and-how-regret-anticipation-helps-local-brands(38267cfa-d2fe-4e2b-bc65-f849c1392fb1).html