Univ.-Prof. Dr. Emmanuella Plakoyiannaki

head of chair 


e-mail: e.plakogiannaki@univie.ac.at

phone: +43 1 4277 38010

room: 5th floor 05.623

office hours: By appointment

ORCID: https://orcid.org/0000-0002-5411-9491

Emmanuella Plakoyiannaki, BA, PhD is Chaired Professor of International Business and Head of the Department of Marketing and International Business at the University of Vienna, Austria. She is also Visiting Professor at Leeds University Business School, UK.

Before she joined the University of Vienna, Emmanuella Plakoyiannaki was Professor of International Business at the University of Leeds, UK. She holds a PhD from the University of Strathclyde, UK where she subsequently remained as a Post-Doctoral Fellow. Her doctoral studies were supported by the Greek State Scholarships Foundation, while her Post-doctoral research was funded by the Economics and Social Research Council (ESRC), UK.

Emmanuella Plakoyiannaki currently serves as Associate Editor in the British Journal of Management. Her research interests refer to qualitative research in International Business; SME and family firm internationalization and international entrepreneurship. She also seeks to understand and problematize the role of time, context and space in International Business theorizing. She has published in highly ranked academic journals including the Academy of Management Review, British Journal of Management, Entrepreneurship Theory and Practice, Journal of International Business Studies, Journal of World Business and Journal of Management Studies.

Emmanuella Plakoyiannaki has been awarded the Medal for Research of the British Academy of Management (BAM) in 2023. In 2021, she received the prestigious Journal of International Business Studies (JIBS) Decade Award for her co-authored paper entitled “Theorising from Case Studies: Towards a Pluralist Future for International Business Research”. She is regularly invited as a guest Professor and keynote speaker at leading international universities and conferences and provides supervision for PhD Theses.

My Research Highlights:

  • Plakoyiannaki, E., Paavilainen-Mäntymäki, E., Hassett, M., Liesch, P. W., Andersson, U., & Rose, E. L., (2024): "Time matters: Rethinking the role of time in the philosophical, conceptual and methodological domains of international business", Journal of World Business, 59(2), 101521. https://doi.org/10.1016/j.jwb.2024.101521
  • Christofi, M., Ηadjielias, E., Hughes, M., & Plakoyiannaki, E., (2024): "Advancing Research Methodologies in Management: Revisiting Debates, Setting New Grounds for Pluralism", British Journal of Management, 35, 24–35. ­https://doi.org/10.1111/1467-8551.12791
  • Williams, N., Plakoyiannaki, E., and Krasniqi, B., (2023): "When forced migrants go home: The journey of returnee entrepreneurs in the post-conflict economies of Bosnia & Herzegovina and Kosovo", Entrepreneurship: Theory and Practice, 47(2), 430-460. https://doi.org/10.1177/10422587221082678
  • Welch, C., Piekkari, R., Paavilainen-Mäntymäki, E., and Plakoyiannaki, E., (2022): “Reconciling theory and context: How the case study can set a new agenda for IB Research”, Journal of International Business Studies, 53(1), 4-26. https://doi.org/10.1057/s41267-021-00484-5
  • Stoian, M.-C. and Plakoyiannaki, E., (2023): "Understanding international CSR in SMEs", Journal of Small Business Management, ahead-of-print, 1-37.
  • Hoorani, B. H., Plakoyiannaki, E., and Gibbert, M. (2023): "Understanding time in qualitative international business research: Towards four styles of temporal theorizing", Journal of World Business, 58(1). https://doi.org/10.1016/j.jwb.2022.101369 
  • Leppäaho, T., Jack, S. L., and Plakoyiannaki, E., (2022): "Network mechanisms in the entry and post‐entry phases of internationalization: Evidence from Finnish family firms". British Journal of Management, 33(4), 1991-2008. https://doi.org/10.1111/1467-8551.12564
  • Debellis, F., Rondi, E., Plakoyiannaki, E., and De Massis, A., (2021): "Riding the waves of family firm internationalization: A systemic literature review, integrative framework, and research agenda", Journal of World Business, 56(1), 101-144. doi.org/10.1016/j.jwb.2020.101144
  • Stoian, M. C., Dimitratos, P., and Plakoyiannaki, E., (2018): “SME internationalization beyond exporting: A knowledge-based perspective across managers and advisers”, Journal of World Business, 53(5), 768-779 (Nominated for Best Paper Award for 2018 in the Journal of World Business). doi.org/10.1016/j.jwb.2018.06.001
  • Chidlow, A., Plakoyiannaki, E., and Welch, C., (2014): “Translation in cross-language international business research: Beyond equivalence”, Journal of International Business Studies, 45(5), 562-582. https://doi.org/10.1057/jibs.2013.67