All Publications Chair of International Business

2007


Plakoyiannaki E, Boutsouki C, Zotos Y. Male Portrayals in Greek Advertising: Insights from the Greek Context. 2007. Paper presented at 10th International Conference on Marketing and Development, Washington, United States.

Fuchs C, Diamantopoulos A. A Consumer-Derived Measure of Brand Positioning Effectiveness: Development and Validation. In Proceedings of the 13th Biennial World Marketing Congress, (July 11-14, 2007, Verona, Italy). Unknown publisher. 2007

Riefler P, Diamantopoulos A. Consumer Cosmopolitanism: Scale Development and Validation. In Proceedings from the 36th EMAC Conference. Unknown publisher. 2007

Fuchs C, Diamantopoulos A. Consumers' Perceptions of Brand Positioning Strategies: Insights into Categorization Processes and Nature of Associations. In Proceedings from the 36th EMAC Conference. Unknown publisher. 2007

Fuchs C, Diamantopoulos A. Evaluating the Effectiveness of Brand Positioning Strategies: A Consumer Perspective. In Dixon AL, Machleit KA, editors, 2007 American Marketing Association Winter Educators's Conference - Marketing Theory. Chicago: Unknown publisher. 2007. p. 89-89

Födermayr E, Diamantopoulos A. Segmentation Effectiveness: Empirical Evidence from International Companies and Experts. In Proceedings from the 36th EMAC Conference. Unknown publisher. 2007

2006


Plakoyiannaki E, Boutsouki C. Gender Portrayals within Contemporary Greek Magazine Advertisements: A Content Analysis. 2006. Paper presented at 35th European Marketing Academy Conference, Athen, Greece.

Plakoyiannaki E, Ziamou L, Boutsouki C. Rethinking Female Portrayals in Print Advertisements: Exploring Relationships between. 2006. Paper presented at 35th European Marketing Academy Conference, Athen, Greece.

Riefler P, Diamantopoulos A. Consumer Cosmopolitanism: An In-Depth Investigation of the Psychometric Properties of the CYMYC Scale. In Unknown host publication title. Unknown publisher. 2006

Montesinos M, Roth K, Diamantopoulos A, Bigné EJ. Country Image, Country Brand Equity and Product Preferences: A Test of two Models. In Proceedings from the 35th EMAC Conference. Unknown publisher. 2006

Plakoyiannaki E. Creating Solutions for the Customer: The Customer Relationship Management (CRM) Process & Capabilities. In Saren M, editor, Marketing Graffiti. Butterworth - Heinemann. 2006. p. 171 - 194

2005


Liouka I, Dimitratos P, Plakoyiannaki E. Opportunity Identification in Multinational Subsidiaries: An Empirical Study. 2005. Paper presented at 31st European International Business Academy, Oslo, Norway.