Consumers' Perceptions of Brand Positioning Strategies: Insights into Categorization Processes and Nature of Associations
- Author(s)
- Christoph Fuchs, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2007
- Austrian Fields of Science 2012
- 5020 Economics
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/consumers-perceptions-of-brand-positioning-strategies-insights-into-categorization-processes-and-nature-of-associations(5af83418-1014-4847-b8b7-9e7885763cc5).html