Consumers' Perceptions of Brand Positioning Strategies: Insights into Categorization Processes and Nature of Associations

Author(s)

Christoph Fuchs, Adamantios Diamantopoulos

Organisation(s)

Department of Accounting, Innovation and Strategy

Publication date

2007

Austrian Fields of Science 2012

5020 Economics

Portal url

https://ucris.univie.ac.at/portal/en/publications/consumers-perceptions-of-brand-positioning-strategies-insights-into-categorization-processes-and-nature-of-associations(5af83418-1014-4847-b8b7-9e7885763cc5).html