All Publications Chair of International Business

Showing entries 100 - 115 out of 115

2003


Plakoyiannaki ME, Hart S. Customer Relationship Management (CRM) As A Strategic Decision: Contextual Factors and Performance Outcomes. 2003. Paper presented at 2003 Academy of Marketing Conference, Birmingham, United Kingdom.


Plakoyiannaki ME. How Do Organisational Members Perceive CRM? Evidence from a Service Firm. 2003. Paper presented at 7th Research Conference on Relationship Marketing and Customer Relationship Management, Berlin, Germany.


Plakoyiannaki ME, Hart S. Customer Relationship Management (CRM) Investment: The Strategic-Decision Making Process and Performance – A Conceptual Model. 2003. Paper presented at 32nd European Marketing Academy Conference, Glasgow, United Kingdom.


2002


Plakoyiannaki ME, Saren M, Tzokas N. Customer Relationship Management (CRM): The Effect of Organisational Culture: A Longitudinal Case Study in the Automotive Services Sector. 2002. Paper presented at 10th International Colloquium in Relationship Marketing, Kaiserslautern, Germany.


Plakoyiannaki ME, Saren M. Time and the Customer Relationship Management (CRM) Process: Conceptual & Methodological Insights. 2002. Paper presented at 6th Research conference on Relationship Marketing and CRM, Atlanta, United States.


Plakoyiannaki ME, Saren M, Tzokas N. Exploring the Interface of Customer Relationship Management (CRM) & Organisational Culture (OC): Conceptual & Methodological Considerations. 2002. Paper presented at 31st European Marketing Academy Conference, Braga, Portugal.


2001


Plakoyiannaki ME, Zotos Y, Lysonski S. Alcohol Advertising: A Content Analysis of Greek Magazines. 2001. Paper presented at 30th European Marketing Academy Conference, Bergen, Norway.


Plakoyiannaki ME, Tzokas N. Customer Relationship Management: A Capability Portfolio Perspective. 2001. Paper presented at 30th European Marketing Academy Conference, Bergen, Norway.


2000


Plakoyiannaki ME, Tzokas N. Customer Relationship Management: A Conceptual Framework and Research Agenda. 2000. Paper presented at 8th International Colloquium in Relationship Marketing, Stockholm, Sweden.


Plakoyiannaki ME. Advertising on the Internet. In Zotos YC, editor, Advertising. Thessaloniki: University Studio Press. 2000. p. 287-320


1999


Plakoyiannaki ME, Tzokas N, Donaldson B. Personal Selling and Sales Management in the Context of Relationship Marketing: A Research Agenda. 1999. Paper presented at International Conference: Preparing the Manager of the 21st Century, Thessaloniki, Greece.


Showing entries 100 - 115 out of 115