All Publications Chair of International Business

Showing entries 80 - 100 out of 115

2009


Welch C, Plakoyiannaki ME. Theorising in Context: Reassessing the Explanatory potential of Case Studies in International Business Research. 2009. Paper presented at 35th European Academy of International Business Conference, Valencia, Spain.


2008


Fletcher M, Plakoyiannaki ME. Case Study Selection: An Overview of Key Issues for International Business Researchers. 2008. Paper presented at 34th European Academy of International Business Conference, Tallinn, Estonia.


Plakoyiannaki ME, Piekkari R, Welch C. The Case Study Approach in Industrial Marketing: Convergence or Divergence between Methodological Ideals and Research Practice. 2008. Paper presented at 37th European Marketing Academy Conference, Brighton, United Kingdom.


2007


Plakoyiannaki ME, Deligianni I. Growth and Learning Spillovers from International Markets: Empirical Evidence from Greek Firms. 2007. Paper presented at 33rd European Academy of International Business Conference, Catania, Italy.


Plakoyiannaki ME, Boutsouki C, Zotos Y. Male Portrayals in Greek Advertising: Insights from the Greek Context. 2007. Paper presented at 10th International Conference on Marketing and Development, Washington, United States.


2006


Plakoyiannaki ME, Boutsouki C. Gender Portrayals within Contemporary Greek Magazine Advertisements: A Content Analysis. 2006. Paper presented at 35th European Marketing Academy Conference, Athen, Greece.


Plakoyiannaki ME, Ziamou L, Boutsouki C. Rethinking Female Portrayals in Print Advertisements: Exploring Relationships between. 2006. Paper presented at 35th European Marketing Academy Conference, Athen, Greece.


Plakoyiannaki E. Creating Solutions for the Customer: The Customer Relationship Management (CRM) Process & Capabilities. In Saren M, editor, Marketing Graffiti. Butterworth - Heinemann. 2006. p. 171 - 194


2005


Liouka I, Dimitratos P, Plakoyiannaki ME. Opportunity Identification in Multinational Subsidiaries: An Empirical Study. 2005. Paper presented at 31st European International Business Academy, Oslo, Norway.


Plakoyiannaki ME, Zotos Y, Lysonski S. Images of Women in U.K. Magazine Advertisements: Does Advertising Belittle Women’s Liberation?. 2005. Paper presented at 9th International Conference on Marketing and Development, Thessaloniki, Greece.


2004


Dimitratos P, Plakoyiannaki ME, Förbom YK. Entrepreneurial and International Learning in Multinational Subsidiaries. 2004. Paper presented at Academy of International Business Conference, Stockholm, Sweden.


Dimitratos P, Nakos G, Plakoyiannaki ME, Ennis S. Toward a Broader Measurement of International Entrepreneurship. 2004. Paper presented at Babson Kauffman Entrepreneurship Research Conference, Glasgow, United Kingdom.


Dimitratos P, Plakoyiannaki ME. International Entrepreneurship and International Entrepreneurial Culture. In Petrakis PE, editor, Entrepreneurship. University of Athens. 2004. p. 95 - 105


2003


Dimitratos P, Lioukas S, Plakoyiannaki ME. International Performance of Smaller Firms and its Determinants: An Empirical Study. 2003. Paper presented at 29th European International Business Academy Conference, Copenhagen, Denmark.


Showing entries 80 - 100 out of 115