All Publications Chair of International Business
2012
Plakoyiannaki ME. Case Studies in Family Business Research: A Review and Critical Analysis. 2012. Paper presented at 38th EIBA Annual Conference, Brighton, United Kingdom.
2011
Plakoyiannaki ME, Papastathopoulou P. Case Study Research in New Service Development: A Review and Critical Assessment. 2011. Paper presented at 3rd Biennial Conference on Services Marketing, Izmir, Turkey.
Kokkou H, Plakoyiannaki ME, Andronikidis A, Papastathopoulou P. Corporate Social Responsibility (CSR): A Review and Research Agenda. 2011. Paper presented at 3rd Biennial Conference on Services Marketing, Izmir, Turkey.
Stavraki G, Plakoyiannaki ME, Zotos Y. From Identifications to Emergent Identities and from Experience Attachment to Self-extension: A case study of Toulouse Lautrec Consumption. 2011. Paper presented at 10th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing, Unknown.
Welch C, Piekkari R, Plakoyiannaki E, Paavilainen-Mäntymäki E. Theorising from case studies: Towards a pluralist future for international business research. Journal of International Business Studies. 2011 Jun 1;42(5):740-762. doi.org/10.1057/jibs.2010.55
Stavraki G, Plakoyiannaki ME. Pathways and Outcomes of Immersion: A case study of Imaginative Responses and Personal Reflections of Joan Miro’s Artwork. 2011. Paper presented at 40th European Marketing Academy Conference, Ljubljana, Slovenia.
Dimitratos P, Petrou A, Plakoyiannaki E, Johnson JE. Strategic decision-making processes in internationalization: Does national culture of the focal firm matter? Journal of World Business. 2011 Apr 1;46(2):194-204. doi.org/10.1016/j.jwb.2010.05.002
Stavraki G, Plakoyiannaki ME. Appropriating an Artistic Brand Meaning: A Case Study of Consumers’ Responses to Miro’s Exhibition. 2011. Paper presented at 16th International Conference on Corporate and Marketing Communications, Athen, Greece.
Kotzaivazoglou I, Plakoyiannaki ME. Gender Stereotypes and Election Campaigns: A Longitudinal Analysis of Print Political Advertising in Greece. 2011. Paper presented at 61st Political Studies Association Annual Conference, London, United Kingdom.
Fletcher M, Plakoyiannaki ME. Case Study Selection: Key Issues and Challenges for International Business Researchers. In Marschan-Pierkkari R, Welch C, editors, Case Study Research for International Business. Edward Elgar. 2011. p. 171 - 191
2010
Dimitratos P, Plakoyiannaki E, Pitsoulaki A, Tüselmann HJ. The global smaller firm in international entrepreneurship. International Business Review. 2010 Dec 1;19(6):589-606. doi.org/10.1016/j.ibusrev.2010.03.005
Michailova S, Plakoyiannaki ME, Ritvala T, Piekkari R, Jormanainen I, Salmi A. Exiting the Field: The Missing Piece in the Puzzle of Fieldwork. 2010. Paper presented at 36th European Academy of International Business conference, Porto, Portugal.
Piekkari R, Welch C, Plakoyiannaki ME, Paavilainen E. Case Study Research in International Business: Towards a Critical Approach. 2010. Paper presented at 3rd Qualitative Research Conference, Vaasa, Finland.
Piekkari R, Plakoyiannaki E, Welch C. 'Good' case research in industrial marketing: Insights from research practice. Industrial Marketing Management. 2010 Jan 1;39(1):109-117. doi.org/10.1016/j.indmarman.2008.04.017
Fletcher M, Plakoyiannaki ME. Sampling in Case Study Research. In Mills AJ, Durepos G, Wiebe E, editors, Encylopedia of Case Study Research. Vol. 2. Sage Publications Ltd. 2010. p. 837 - 840 doi.org/10.4135/9781412957397
2009
Poulis K, Poulis E, Plakoyiannaki ME. Contextualising Case Study Selection: Introducing a Framework. 2009. Paper presented at 35th European Academy of International Business Conference, Valencia, Spain.
Plakoyiannaki E, Zotos Y. Female role stereotypes in print advertising: Identifying associations with magazine and product categories. European Journal of Marketing. 2009 Nov 13;43(11):1411-1434. doi.org/10.1108/03090560910989966
Triantos A, Plakoyiannaki ME. Consumers’ Perception of Advertising Creativity: Introducing a Framework. 2009. Paper presented at 2nd Biennial Conference on Services Marketing, Thessaloniki, Greece.
Plakoyiannaki E, Deligianni I. Growth and Learning Spillovers from International Markets: Empirical Evidence from Gree Firms. In Jones M, Young S, Dimitratos P, Fletcher M, editors, Internationalization, Entrepreneurship and the Smaller Firm. Edward Elgar. 2009. p. 37 - 52
Dimitratos P, Plakoyiannaki ME. Theoretical Foundations of an International Entrepreneurial Culture. In McNaughton RB, Bell J, editors, Entrepreneurship and Globalization. Vol. 5. Los Angeles: Sage Publications Ltd. 2009. p. 49-76