All Publications Chair of International Business

Showing entries 40 - 60 out of 115

2015


Fletcher M, Buck T, Plakoyiannaki ME, Zhao YO. Demystifying Case Study Selection In International Business Research. In BAM2015 Proceedings. Portsmouth. 2015


2014


Kampouri K, Plakoyiannaki ME. Family Business Internationalisation Research: A Literature Review and the Emerging Entry Node Pattern. 2014. Paper presented at 2nd International conference on Contemporary Marketing Issues, Athen, Greece.


Stavraki G, Plakoyiannaki ME. Understanding Consumers’ Modes of Interpersonal Relationships through a Dialogical Perspective. 2014. Paper presented at 2nd International conference on Contemporary Marketing Issues, Athen, Greece.


Fletcher M, Buck T, Plakoyiannaki ME. Demystifying Case Study Selection in IB Research. 2014. Paper presented at 40th European Academy of International Business conference, Uppsala, Sweden.


Kampouri K, Plakoyiannaki ME. Family Business Internationalisation through Entry Nodes: A Multiple Case Approach. 2014. Paper presented at 40th European Academy of International Business conference, Uppsala, Sweden.


2013


Ritvala T, Plakoyiannaki ME. Critical Realism as a Third Lens to Distance in International Business and International Management Research. 2013. Paper presented at 40th Academy of International Business, Istanbul, Turkey.


Plakoyiannaki ME, Chidlow A, Welch C. Do IB Researchers Account for Language Issues: State of the Art and Lessons for the Future. 2013. Paper presented at 40th Academy of International Business, Istanbul, Turkey.


Kontinen T, Plakoyiannaki ME. The Case Study Research in Family Business: A State of the Art Review. 2013. Paper presented at 73rd Annual Meeting of the Academy of Management, Florida, United States.


2012


Plakoyiannaki ME, Kampouri K, Stavraki G, Kotzaivazoglou I. Family Firms: Going Global Through a Digital Entry Mode. 2012. Paper presented at 1st International Conference on Contemporary Marketing Issues, Thessaloniki, Greece.


Triantos A, Outra E, Plakoyiannaki ME, Petridis L. Anthropomorphism in Packages of Grocery Brands: An Exploratory Content Analysis. 2012. Paper presented at 41st European Marketing Academy Conference, Lisbon, Portugal.


Outra E, Zotos Y, Plakoyiannaki ME. Postmodern Marketing: The Era of Post-marketing. 2012. Paper presented at 10th World Media Economics and Management Conference, Thessaloniki, Greece.


Papastathopoulou P, Tsogas M, Plakoyiannaki ME, Andronikidis A. The Nature and Structure of Multiple Stakeholder Marketing Orientation in Higher Education: A Theoretical Proposition and its Empirical Test. 2012. Paper presented at 41st European Marketing Academy Conference, Lisbon, Portugal.


Stavraki G, Plakoyiannaki ME. Voices in my Head: Aesthetic Experiences under Construction-Consumers. 2012. Paper presented at 41st European Marketing Academy Conference, Lisbon, Portugal.


Triantos A, Outra E, Plakoyiannaki ME, Petridis L. Examining Anthropomorphism in Product Packaging: An Exploratory Content Analysis. 2012. Paper presented at 17th International Conference on Corporate and Marketing Communications, Helsinki, Finland.


Showing entries 40 - 60 out of 115