All Publications Chair of International Business

Showing entries 20 - 40 out of 115

2018


Stoian M-C, Dimitratos P, Plakoyiannaki ME. Types of Knowledge for Micromultinational Enterprises: An Interpretive Approach across Managers and Advisers. 2018. Paper presented at 6th International Conference on Contemporary Marketing Issues, Athen, Greece.


Junzhe J, Plakoyiannaki ME, Dimitratos P. Qualitative Case Study in International Entrepreneurship: A Review and Suggestions Forward. 2018. Paper presented at 45th Academy of International Business Conference, Birmingham, United Kingdom.


Belk RW, Caldwell M, Devinney TM, Eckhardt GM, Henry P, Kozinets R et al. Envisioning consumers: how videography can contribute to marketing knowledge. Journal of Marketing Management. 2018 Mar 24;34(5-6):432-458. doi.org/10.1080/0267257X.2017.1377754


Plakoyiannaki ME, Stavraki G. Collage Visual Data: Pathways to Data Analysis. In Cassell C, Cunliffe AL, Grandy G, editors, The SAGE Handbook of Qualitative Business and Management Research Methods. Sage Publications Ltd. 2018. p. 313-328 doi.org/10.4135/9781526430236.n19, doi.org/10.4135/9781526430236


Plakoyiannaki E, Stavraki G. Organizational processes and capabilities. In Saren M, editor, Marketing graffiti: The writing on the wall. 2 ed. 2018. p. 201-226


2017


Kampouri K, Plakoyiannaki ME. International Networking and Post-Entry Decisions of Family Managed vs. Family Owned Firms. In Proceedings of the 43rd Annual conference of the European International Business Academy. Milan. 2017


Stavraki G, Plakoyiannaki ME, Anninou I. From Ear to Eye: Discerning the Multiplicity in Consumers Selves through Collage Visual Data. 2017. Paper presented at 5th International Conference on Contemporary Marketing Issues, Thessaloniki, Greece.


Kampouri K, Plakoyiannaki ME. Heterogeneity on Family Businesses’ Decision Modes on Foreign Partner Choices. 2017. Paper presented at 5th International Conference on Contemporary Marketing Issues, Thessaloniki, Greece.


Stoian M-C, Dimitratos P, Plakoyiannaki ME. Knowledge Dimensions of Micromultinational Enterprises: An Interpretive Approach across Managers and Advisers. 2017. Paper presented at 44th Academy of International Business, Reading, United Kingdom.


2016


Kampouri K, Plakoyiannaki ME, C. S. The role of Emotions of Small & Medium Family Businesses (SMFBs) in International Strategic Networking Decisions. 2016. Paper presented at 4th International Conference on Contemporary Marketing Issues, Heraklion, Greece.


Kesidou E, Plakoyiannaki ME, Tardios JA. The Role of Epistemic Communities in Driving Global Innovation: The Case of the Bauhaus. 2016. Paper presented at 43rd Academy of International Business Conference, London, United Kingdom.


2015


Plakoyiannaki ME, Stavraki G, Kampouri K. Is It Like This or It Looks Just Like This? A Semiotic Analysis of Photographic Aesthetics. 2015. Paper presented at 3rd International Conference on Contemporary Marketing Issues, London, United Kingdom.


Kampouri K, Plakoyiannaki ME, Leppäaho T. A Critical Realist Approach for the study of Family Business International Partner Selection. 2015. Paper presented at 41st European International Business Academy conference, Rio de Janeiro, Brazil.


Showing entries 20 - 40 out of 115