All Publications Chair of International Business
Showing entries 341 - 359 out of 359
2003
Reynolds NL, Simintiras AC, Diamantopoulos A. Theoretical Justification of Sampling Choices in International Marketing Research: Key Issues and Guidelines for Researchers. Journal of International Business Studies. 2003;34(1):80-89. doi: 10.1057/palgrave.jibs.8400000
2002
Plakoyiannaki ME, Saren M, Tzokas N. Customer Relationship Management (CRM): The Effect of Organisational Culture: A Longitudinal Case Study in the Automotive Services Sector. 2002. Paper presented at 10th International Colloquium in Relationship Marketing, Kaiserslautern, Germany.
Plakoyiannaki ME, Saren M. Time and the Customer Relationship Management (CRM) Process: Conceptual & Methodological Insights. 2002. Paper presented at 6th Research conference on Relationship Marketing and CRM, Atlanta, United States.
Plakoyiannaki ME, Saren M, Tzokas N. Exploring the Interface of Customer Relationship Management (CRM) & Organisational Culture (OC): Conceptual & Methodological Considerations. 2002. Paper presented at 31st European Marketing Academy Conference, Braga, Portugal.
Winklhofer HM, Diamantopoulos A. A Comparison of Export Sales Forecasting Practices Among UK Firms. Industrial Marketing Management. 2002;31(6):479-490. doi: 10.1016/S0019-8501(01)00206-1
Myers MB, Cavusgil TS, Diamantopoulos A. Antecedents and Actions of Export Pricing Strategy: A Consceptual Framework and Research Propositions. European Journal of Marketing. 2002;36(1/2):159-188.
Grime I, Diamantopoulos A, Smith G. Consumer Evaluations of Extensions and Their Effects on the Core Brand: Key Issues and Research Propositions. European Journal of Marketing. 2002;36(11/12):1415-1438.
Plakoyiannaki ME, Tzokas N. Customer relationship management: A capabilities portfolio perspective. Journal of Database Marketing & Customer Strategy Management. 2002;9(3):228-237. doi: 10.1057/palgrave.jdm.3240004
Cadogan J, Diamantopoulos A, Siguaw JA. Export Market-Oriented Activities: Their Antecedents, and Performance Consequences, and Moderating Influences. Journal of International Business Studies. 2002;33(3):615-626.
Diamantopoulos A, Winklhofer HM. Managerial Evaluation of Sales Forecasting Effectiveness: A MIMIC Modelling Approach. International Journal of Research in Marketing. 2002;19(2):151-166.
Diamantopoulos A, Siguaw JA. The Impact of Research Design Characteristics on the Evaluation and Use of Export Marketing Research: An Empirical Study. Journal of Marketing Management. 2002;18:73-104.
2001
Dimitratos P, Plakoyiannaki ME. The Dimensions of an International Entrepreneurial Culture: On the Theoretical Underpinnings of International Entrepreneurship. 2001. Paper presented at 4th McGill Conference, Glasgow, United Kingdom.
Plakoyiannaki ME, Zotos Y, Lysonski S. Alcohol Advertising: A Content Analysis of Greek Magazines. 2001. Paper presented at 30th European Marketing Academy Conference, Bergen, Norway.
Plakoyiannaki ME, Tzokas N. Customer Relationship Management: A Capability Portfolio Perspective. 2001. Paper presented at 30th European Marketing Academy Conference, Bergen, Norway.
Diamantopoulos A, Winklhofer HM. Index Construction with Formative Indicators: An Alternative to Scale Development. Journal of Marketing Research. 2001;38(2):269-277. doi: 10.1509/jmkr.38.2.269.18845
Balabanis G, Diamantopoulos A, Melewar TC, Mueller RD. The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies. Journal of International Business Studies. 2001;32(1):157-175.
2000
Plakoyiannaki ME, Tzokas N. Customer Relationship Management: A Conceptual Framework and Research Agenda. 2000. Paper presented at 8th International Colloquium in Relationship Marketing, Stockholm, Sweden.
Plakoyiannaki ME. Advertising on the Internet. In Zotos YC, editor, Advertising. Thessaloniki: University Studio Press. 2000. p. 287-320
1999
Plakoyiannaki ME, Tzokas N, Donaldson B. Personal Selling and Sales Management in the Context of Relationship Marketing: A Research Agenda. 1999. Paper presented at International Conference: Preparing the Manager of the 21st Century, Thessaloniki, Greece.
Showing entries 341 - 359 out of 359