Consumer Evaluations of Extensions and Their Effects on the Core Brand: Key Issues and Research Propositions
- Author(s)
- Ian Grime, Adamantios Diamantopoulos, Gareth Smith
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Loughborough University
- Journal
- European Journal of Marketing
- Volume
- 36
- Pages
- 1415-1438
- No. of pages
- 24
- ISSN
- 0309-0566
- Publication date
- 2002
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 5020 Economics
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/consumer-evaluations-of-extensions-and-their-effects-on-the-core-brand-key-issues-and-research-propositions(b7c0f52c-b87d-4888-9b9b-d5c93b68a0ff).html