All Publications Chair of International Business

2014


Löhndorf B, Diamantopoulos A. Internal Branding: Social Identity and Social Exchange Perspectives on Turning Employees Into Brand Champions. Journal of Service Research. 2014 Aug;17(3):310-325. Epub 2014 Feb 27. doi: 10.1177/1094670514522098

Kampouri K, Plakoyiannaki ME. Family Business Internationalisation Research: A Literature Review and the Emerging Entry Node Pattern. 2014. Paper presented at 2nd International conference on Contemporary Marketing Issues, Athen, Greece.

Stavraki G, Plakoyiannaki ME. Understanding Consumers’ Modes of Interpersonal Relationships through a Dialogical Perspective. 2014. Paper presented at 2nd International conference on Contemporary Marketing Issues, Athen, Greece.

Michailova S, Piekkari R, Plakoyiannaki E, Ritvala T, Mihailova I, Salmi A. Breaking the silence about exiting fieldwork: A relational approach and its implications for theorizing. Academy of Management Review. 2014 Apr 1;39(2):138-161. doi: 10.5465/amr.2011.0403

Henseler J, Dijkstra TK, Sarstedt M, Ringle CM, Diamantopoulos A, Straub DW et al. Common Beliefs and Reality About PLS: Comments on Rönkkö and Evermann (2013). Organizational Research Methods. 2014 Apr;17(2):182-209. Epub 2014 Apr 10. doi: 10.1177/1094428114526928

Rigdon EE, Becker J-M, Rai A, Ringle CM, Diamantopoulos A, Karahanna E et al. Conflating Antecedents and Formative Indicators: A Comment on Aguirre-Urreta and Marakas. Information Systems Research. 2014;25(4):780-784. Epub 2014 Sep 5. doi: 10.1287/isre.2014.0543

Diamantopoulos A, Riefler P, Frigo P. Country-of-Origin Effects for Service Providers. 2014. Paper presented at AMA Servsig Conference 2014, Thessaloniki, Greece.

Fletcher M, Buck T, Plakoyiannaki ME. Demystifying Case Study Selection in IB Research. 2014. Paper presented at 40th European Academy of International Business conference, Uppsala, Sweden.

Diamantopoulos A, Ring A, Schlegelmilch BB, Doberer E. Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance. Journal of International Marketing. 2014;22(1):39-61. Epub 2013 Oct 11. doi: 10.1509/jim.13.0075

Kampouri K, Plakoyiannaki ME. Family Business Internationalisation through Entry Nodes: A Multiple Case Approach. 2014. Paper presented at 40th European Academy of International Business conference, Uppsala, Sweden.

Herz M, Diamantopoulos A, Wahl A. I Don’t Know That I Care: Consumers’ Country-of-Origin Cue Usage Denial and Effect Automaticity. 2014. Paper presented at American Marketing Association Winter Educators’ Conference 2014, Orlando, United States.

Sichtmann C, Davvetas V, Diamantopoulos A. Is There Such a Thing as Global Brand Price Premium? Investigating the Effects of Perceived Brand Globalness on Consumers’ Willingness to Pay”. In Proceedings of the American Marketing Association Winter Educators’ Conference. Orlando. 2014

Davvetas V, Diamantopoulos A. Perceived Brand Globalness and Consumer Regret: Effect on Word-of-Mouth and Purchase Intentions. In Proceedings Annual Conference of the European Marketing Academy. Valencia. 2014

Diamantopoulos A, Florack A, Serfas B. The Stereotype Content Model Applied to Country of Origin Stereotypes: Construct Validity and Prediction of Purchase Intentions. 2014. Paper presented at Association for Consumer Research Conference (ACR 2014), Baltimore, United States.

2013


Ritvala T, Plakoyiannaki ME. Critical Realism as a Third Lens to Distance in International Business and International Management Research. 2013. Paper presented at 40th Academy of International Business, Istanbul, Turkey.

Plakoyiannaki ME, Chidlow A, Welch C. Do IB Researchers Account for Language Issues: State of the Art and Lessons for the Future. 2013. Paper presented at 40th Academy of International Business, Istanbul, Turkey.