Export Segmentation Effectiveness: Index Construction and Link to Export Performance
- Author(s)
- Eva Födermayr, Adamantios Diamantopoulos, Christina Sichtmann
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Journal
- Journal of Strategic Marketing
- Volume
- 17
- Pages
- 55-73
- No. of pages
- 19
- ISSN
- 0965-254X
- Publication date
- 2009
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/export-segmentation-effectiveness-index-construction-and-link-to-export-performance(0593fba4-8d27-452c-bdb5-0e06f37ed99f).html