All Publications Chair of International Business
Showing entries 201 - 220 out of 385
2015
Halkias G, Florack A, Diamantopoulos A, Palcu J. Explicit and Implicit Country-of-Origin Stereotypes: Using the Stereotype Content Model to Predict Consumer Responses. In Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research. 2015
Bartsch F, Diamantopoulos A, Paparoidamis N, Chumpitaz R. Global Brand Ownership: The Mediating Role of Consumer Attitudes and Brand Identification. In Proceedings of the 6th EMAC CEE Regional Conference. Vienna. 2015
Davvetas V, Diamantopoulos A. How Product Category Shapes Preferences Towards Global and Local Brands: The Role of Decision Justifiability and Normative Expectations. In Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research. 2015
Davvetas V, Halkias G, Diamantopoulos A. Perceived Brand Globalness/Localness versus Country Stereotypes as Drivers of Brand Purchase Intentions. In Proceedings of the 6th EMAC CEE Regional Conference. Vienna. 2015
Bartsch F, Diamantopoulos A. Predicting Global Brand Ownership: An Empirical Investigation of Positive Consumer Dispositions towards Globality. In Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research. 2015
Diamantopoulos A, Florack A, Serfas B. The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues. 2015. Paper presented at American Marketing Association Winter Educators’ Conference, San Antonio, United States.
2014
Löhndorf B, Diamantopoulos A. Internal Branding: Social Identity and Social Exchange Perspectives on Turning Employees Into Brand Champions. Journal of Service Research. 2014 Aug;17(3):310-325. Epub 2014 Feb 27. doi: 10.1177/1094670514522098
Kampouri K, Plakoyiannaki E. Family Business Internationalisation Research: A Literature Review and the Emerging Entry Node Pattern. 2014. Paper presented at 2nd International conference on Contemporary Marketing Issues, Athen, Greece.
Stavraki G, Plakoyiannaki E. Understanding Consumers’ Modes of Interpersonal Relationships through a Dialogical Perspective. 2014. Paper presented at 2nd International conference on Contemporary Marketing Issues, Athen, Greece.
Michailova S, Piekkari R, Plakoyiannaki E, Ritvala T, Mihailova I, Salmi A. Breaking the silence about exiting fieldwork: A relational approach and its implications for theorizing. Academy of Management Review. 2014 Apr 1;39(2):138-161. doi: 10.5465/amr.2011.0403
Henseler J, Dijkstra TK, Sarstedt M, Ringle CM, Diamantopoulos A, Straub DW et al. Common Beliefs and Reality About PLS: Comments on Rönkkö and Evermann (2013). Organizational Research Methods. 2014 Apr;17(2):182-209. Epub 2014 Apr 10. doi: 10.1177/1094428114526928
Dimitratos P, Plakoyiannaki E, Thanos IC, Förbom YK. The overlooked distinction of multinational enterprise subsidiary learning: Its managerial and entrepreneurial learning modes. International Business Review. 2014 Feb 1;23(1):102-114. doi: 10.1016/j.ibusrev.2013.08.003
Chidlow A, Plakoyiannaki E, Welch C. Translation in cross-language international business research: Beyond equivalence. Journal of International Business Studies. 2014 Jan 1;45(5):562-582. doi: 10.1057/jibs.2013.67
Rigdon EE, Becker JM, Rai A, Ringle CM, Diamantopoulos A, Karahanna E et al. Conflating Antecedents and Formative Indicators: A Comment on Aguirre-Urreta and Marakas. Information Systems Research. 2014;25(4):780-784. Epub 2014 Sept 5. doi: 10.1287/isre.2014.0543
Diamantopoulos A, Riefler P, Frigo P. Country-of-Origin Effects for Service Providers. 2014. Paper presented at AMA Servsig Conference 2014, Thessaloniki, Greece.
Fletcher M, Buck T, Plakoyiannaki E. Demystifying Case Study Selection in IB Research. 2014. Paper presented at 40th European Academy of International Business conference, Uppsala, Sweden.
Diamantopoulos A, Ring A, Schlegelmilch BB, Doberer E. Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance. Journal of International Marketing. 2014;22(1):39-61. Epub 2013 Oct 11. doi: 10.1509/jim.13.0075
Kampouri K, Plakoyiannaki E. Family Business Internationalisation through Entry Nodes: A Multiple Case Approach. 2014. Paper presented at 40th European Academy of International Business conference, Uppsala, Sweden.
Herz M, Diamantopoulos A, Wahl A. I Don’t Know That I Care: Consumers’ Country-of-Origin Cue Usage Denial and Effect Automaticity. 2014. Paper presented at American Marketing Association Winter Educators’ Conference 2014, Orlando, United States.
Sichtmann C, Davvetas V, Diamantopoulos A. Is There Such a Thing as Global Brand Price Premium? Investigating the Effects of Perceived Brand Globalness on Consumers’ Willingness to Pay”. In Proceedings of the American Marketing Association Winter Educators’ Conference. Orlando. 2014
Showing entries 201 - 220 out of 385