All Publications Chair of International Business
Showing entries 361 - 380 out of 388
2003
Plakoyiannaki E, Hart S. Customer Relationship Management (CRM) As A Strategic Decision: Contextual Factors and Performance Outcomes. 2003. Paper presented at 2003 Academy of Marketing Conference, Birmingham, United Kingdom.
Plakoyiannaki E. How Do Organisational Members Perceive CRM? Evidence from a Service Firm. 2003. Paper presented at 7th Research Conference on Relationship Marketing and Customer Relationship Management, Berlin, Germany.
Plakoyiannaki E, Hart S. Customer Relationship Management (CRM) Investment: The Strategic-Decision Making Process and Performance – A Conceptual Model. 2003. Paper presented at 32nd European Marketing Academy Conference, Glasgow, United Kingdom.
Winklhofer HM, Diamantopoulos A. A Model of Export Sales Forecasting Behavior and Performance: Development and Testing. International Journal of Forecasting. 2003;19(2):271-285. doi: 10.1016/S0169-2070(01)00146-7
Diamantopoulos A, Bohlen GM, Schlegelmilch B, Sinkovics RR. Can Socio-demographics Still Play a Role in Profiling Green Consumers? A Review of the Evidence and an Empirical Investigation. Journal of Business Research. 2003;56(6):465-480. doi: 10.1016/S0148-2963(01)00241-7
Souchon AL, Diamantopoulos A, Holzmüller H, Axinn CN, Sinkula JM, Simmet H et al. Export Information Use: The Role of Key Organizational and Evnironmental Determinants. Journal of International Marketing. 2003;11(3):106-127.
Diamantopoulos A, Winklhofer HM. Export Sales Forecasting by UK Firms: Technique Utilization and Impact on Forecast Accuracy. Journal of Business Research. 2003;56(1):45-54.
Diamantopoulos A. International Marketing Review: Guest editorial. International Marketing Review. 2003;20(1):13-16.
Dimitratos P, Plakoyiannaki E. Theoretical Foundations of an International Entrepreneurial Culture. Journal of International Entrepreneurship. 2003;1:187 - 215. doi: 10.1023/A:1023804318244
Reynolds NL, Simintiras AC, Diamantopoulos A. Theoretical Justification of Sampling Choices in International Marketing Research: Key Issues and Guidelines for Researchers. Journal of International Business Studies. 2003;34(1):80-89. doi: 10.1057/palgrave.jibs.8400000
2002
Plakoyiannaki E, Saren M, Tzokas N. Customer Relationship Management (CRM): The Effect of Organisational Culture: A Longitudinal Case Study in the Automotive Services Sector. 2002. Paper presented at 10th International Colloquium in Relationship Marketing, Kaiserslautern, Germany.
Plakoyiannaki E, Saren M. Time and the Customer Relationship Management (CRM) Process: Conceptual & Methodological Insights. 2002. Paper presented at 6th Research conference on Relationship Marketing and CRM, Atlanta, United States.
Plakoyiannaki E, Saren M, Tzokas N. Exploring the Interface of Customer Relationship Management (CRM) & Organisational Culture (OC): Conceptual & Methodological Considerations. 2002. Paper presented at 31st European Marketing Academy Conference, Braga, Portugal.
Winklhofer HM, Diamantopoulos A. A Comparison of Export Sales Forecasting Practices Among UK Firms. Industrial Marketing Management. 2002;31(6):479-490. doi: 10.1016/S0019-8501(01)00206-1
Myers MB, Cavusgil TS, Diamantopoulos A. Antecedents and Actions of Export Pricing Strategy: A Consceptual Framework and Research Propositions. European Journal of Marketing. 2002;36(1/2):159-188.
Grime I, Diamantopoulos A, Smith G. Consumer Evaluations of Extensions and Their Effects on the Core Brand: Key Issues and Research Propositions. European Journal of Marketing. 2002;36(11/12):1415-1438.
Plakoyiannaki E, Tzokas N. Customer relationship management: A capabilities portfolio perspective. Journal of Database Marketing & Customer Strategy Management. 2002;9(3):228-237. doi: 10.1057/palgrave.jdm.3240004
Cadogan J, Diamantopoulos A, Siguaw JA. Export Market-Oriented Activities: Their Antecedents, and Performance Consequences, and Moderating Influences. Journal of International Business Studies. 2002;33(3):615-626.
Diamantopoulos A, Winklhofer HM. Managerial Evaluation of Sales Forecasting Effectiveness: A MIMIC Modelling Approach. International Journal of Research in Marketing. 2002;19(2):151-166.
Diamantopoulos A, Siguaw JA. The Impact of Research Design Characteristics on the Evaluation and Use of Export Marketing Research: An Empirical Study. Journal of Marketing Management. 2002;18:73-104.
Showing entries 361 - 380 out of 388