All Publications Chair of International Business
Showing entries 101 - 120 out of 388
2019
Hoorani-Hafeez B, Plakoyiannaki E. Unboxing the Black Box: Towards a Typology of Theorizing from Qualitative Single Case Studies. In Academy of Management Meeting Conference Proceedings. 1 ed. Vol. 2019. Boston: Academy of Management. 2019 doi: 10.5465/AMBPP.2019.16659abstract
Decker S, Giovannoni E, Plakoyiannaki E, Kesidou E, Tardios J. When Buildings Speak for Themselves: Exploring Architecture and Space for Inventing and Organising. 2019. Paper presented at European Group of Organizational Studies (EGOS), Edinburgh, United Kingdom.
Plakoyiannaki E, Wei T, Prashantham S. Rethinking Qualitative Scholarship in Emerging Markets: Researching, Theorizing, and Reporting. Management and Organization Review. 2019 Jun 1;15(2):217-234. doi: 10.1017/mor.2019.27
Zablocki A, Makri K, Schlegelmilch BB, Houston MJ. Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand. Journal of interactive marketing. 2019 May;46:20-39. doi: 10.1016/j.intmar.2019.01.001, 10.1016/j.intmar.2019.04.001
Arslanagic-Kalajdzic M, Zabkar V, Diamantopoulos A. The Unobserved Signaling Ability of Marketing Accountability: Can Suppliers’ Marketing Accountability Enhance Business Customers’ Value Perceptions? Journal of Business and Industrial Marketing. 2019 Mar 1;34(1):166-175. Epub 2018 Oct 20. doi: 10.1108/JBIM-05-2018-0156
Ji J, Plakoyiannaki E, Dimitratos P, Chen S. The qualitative case research in international entrepreneurship: a state of the art and analysis. International Marketing Review. 2019 Feb 11;36(1):164-187. doi: 10.1108/IMR-02-2017-0052
Theodosiou M, Katsikea E, Samiee S, Makri K. A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality. Journal of interactive marketing. 2019;47:53-67. doi: 10.1016/j.intmar.2019.03.004
Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. Country and Brand Stereotypes as Drivers of Brand Evaluations. In Proceedings of the 48th European Marketing Academy Conference. Hamburg. 2019
Micevski M, Erdbrügger J, Diamantopoulos A. Country-Related Emotions as Mediatiors of the Relationship between Country Stereotype Dimensions and Intentions to Visit a Country. In Proceedings of the 48th European Marketing Academy Conference. Hamburg. 2019
Herz M, Diamantopoulos A. Deceptive Use of the "Regionality" Concept in Product Labeling and Branding Strategies. 2019. Paper presented at Academy of Marketing Science World Marketing Congress 2019, Edinburgh, United Kingdom.
Egger M, Florack A, Diamantopoulos A, Halkias G. The early gaze catches the consumer: the role of attention on country of origin cues in a screening and an evaluation phase. 2019. Paper presented at NeuroPsychoEconomics Conference 2019, Rom, Italy.
Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes. 2019. Paper presented at Annual Meeting of the Academy of International Business, Kopenhagen, Denmark.
Halkias G, Diamantopoulos A, Florack A. When Country Competence Backfires: Stereotype-Driven Emotions and the Dark Side of Envy. In Proceedings of the 48th European Marketing Academy Conference. Hamburg. 2019
2018
Stoian MC, Dimitratos P, Plakoyiannaki E. SME internationalization beyond exporting: A knowledge-based perspective across managers and advisers. Journal of World Business. 2018 Nov;53(5):768-779. doi: 10.1016/j.jwb.2018.06.001
Stavraki G, Plakoyiannaki E, Clarke J. The appropriation cycle: novice and expert consumers. European Journal of Marketing. 2018 Sept 10;52(9-10):1886-1908. doi: 10.1108/EJM-08-2017-0527
Stoian MC, Dimitratos P, Plakoyiannaki E. International SME Co-Creation, Knowledge Enhancement and New Product Development: How Do They Matter for Performance? In BAM2018 Conference Proceedings. Bristol. 2018
Fletcher M, Zhao Y, Plakoyiannaki E, Buck T. Three Pathways to Case Selection in International Business: A Twenty–Year Review, Analysis and Synthesis. International Business Review. 2018 Aug;27(4):755-766. doi: 10.1016/j.ibusrev.2017.12.004
Stoian MC, Dimitratos P, Plakoyiannaki E. Types of Knowledge for Micromultinational Enterprises: An Interpretive Approach across Managers and Advisers. 2018. Paper presented at 6th International Conference on Contemporary Marketing Issues, Athen, Greece.
Junzhe J, Plakoyiannaki E, Dimitratos P. Qualitative Case Study in International Entrepreneurship: A Review and Suggestions Forward. 2018. Paper presented at 45th Academy of International Business Conference, Birmingham, United Kingdom.
Belk RW, Caldwell M, Devinney TM, Eckhardt GM, Henry P, Kozinets R et al. Envisioning consumers: how videography can contribute to marketing knowledge. Journal of Marketing Management. 2018 Mar 24;34(5-6):432-458. doi: 10.1080/0267257X.2017.1377754
Showing entries 101 - 120 out of 388