Country-Related Emotions as Mediatiors of the Relationship between Country Stereotype Dimensions and Intentions to Visit a Country
- Author(s)
- Milena Micevski, Jennifer Erdbrügger, Adamantios Diamantopoulos
- Abstract
The present study draws from social psychology theory to investigate the mediating role of country-triggered emotions in the relationship between country stereotypes and intentions to visit a country. Applying the Stereotype Content Model (SCM) for conceptual guidance, we show that the competence and warmth dimensions of country stereotypes influence country-related emotions of admiration which, subsequently, transfer to intentions to visit a country. These effects are moderated by extraversion levels of the consumer. Theoretical and managerial implications of the findings are discussed and future research directions are identified.
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2019
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502020 Market research
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/countryrelated-emotions-as-mediatiors-of-the-relationship-between-country-stereotype-dimensions-and-intentions-to-visit-a-country(35701905-8935-4a5d-9636-72cdf7cedd77).html