Effects of Value and Risk Perceptions on Purchase Intentions for Global Brands: Evidence from Three European Countries
- Author(s)
- Ziva Kolbl, Adamantios Diamantopoulos, Maja Arslanagic-Kalajdzic, Vesna Zabkar
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- University of Sarajevo, University of Ljubljana
- Publication date
- 2018
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502020 Market research
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/fe4ec367-c94d-405e-acfd-dd7ae8a0e965