How Does Brand Globalness and Localness Influence Consumer Perceptions of Value and Risk? Testing a Mediating Model in Three Countries
- Author(s)
- Adamantios Diamantopoulos, Maja Arslanagic-Kalajdzic, Ziva Kolbl
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2018
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502020 Market research
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/fa570368-9fd9-484c-ade2-37ce5aa1fc1b