Can Global Brands Charge Price Premiums? Investigating the Effects of Perceived Brand Globalness on Consumers' Reservation Prices
- Author(s)
- Vasileios Davvetas, Christina Sichtmann, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2015
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/f198eaf6-6d05-451d-9fc9-292e6be8cdbe