The Impact of Perceived Brand Localness and Brand Globalness on Consumers' Brand Equity Perceptions and Purchase Intentions
- Author(s)
- Birgit Löhndorf, Marc Herz, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2010
- Austrian Fields of Science 2012
- 502052 Business administration
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/e7d8d580-2ebb-42f1-86cf-145498c21daf