Customer Relationship Management (CRM) Investment: The Strategic-Decision Making Process and Performance – A Conceptual Model
- Author(s)
- Emmanuella Plakoyiannaki, S. Hart
- Organisation(s)
- External organisation(s)
- Aristotle University of Thessaloniki
- Publication date
- 05-2003
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502016 SME-research, 502054 Entrepreneurship
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/e5e46baf-328b-4efd-b192-bedde4f9a0f5