The Impact of Consumer Personality Traits on Global Brand Purchase Intentions: A Four-Country, Balkan Report
- Author(s)
- Vesna Zabkar, Maja Arslanagic-Kalajdzic, Adamantios Diamantopoulos, Arnd Florack
- Organisation(s)
- Department of Accounting, Innovation and Strategy, Department of Occupational, Economic and Social Psychology
- External organisation(s)
- University of Sarajevo, University of Ljubljana
- Publication date
- 2016
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/e580f510-5fd4-44d3-881b-2ae0cc09337b