Home Country Image, Country Brand Equity and Consumers' Product Preferences: An Empirical Study
- Author(s)
- Katharina Roth, Adamantios Diamantopoulos, Marian Montesinos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Universitat de València
- Journal
- Management International Review
- Volume
- 48
- Pages
- 577-602
- No. of pages
- 26
- ISSN
- 0938-8249
- Publication date
- 2008
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 5020 Economics
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/e4240c2f-950b-4bdc-a30c-f0d25244b23c