Theorising from case studies

Author(s)
Catherine Welch, Rebecca Piekkari, Emmanuella Plakoyiannaki, Eriikka Paavilainen-Mäntymäki
Abstract

The literature on case studies, both in the field of international business (IB) and in the social sciencesmore generally, has tended to focus on the methods of data production and analysis suited to this research strategy. In contrast, in this paper we investigate methods of theorising from case studies. We seek to understand how case researchers theorise, and how future IB research might utilise case studies for theorising. By means of a qualitative content analysis of case studies published in Journal of International Business Studies, Academy of Management Journal and Journal of Management Studies, we construct a typology of theorising from case studies. Two dimensions of the case study, namely causal explanation and contextualisation, form the basis for our typology. We distinguish four methods of theorising - inductive theory-building, interpretive sensemaking, natural experiment and contextualised explanation - only the first of which has been widely used in JIBS in the period that we investigate. On the basis of our own qualitative analysis, we show the limitations of inductive theory-building, and argue that greater utilisation of the other methods of theorising would enhance the case study's explanatory power and potential for contextualisation. We argue for a more pluralist future for IB research.

Organisation(s)
External organisation(s)
The University of Sydney, Aalto University, University of Turku, Aristotle University of Thessaloniki
Journal
Journal of International Business Studies
Volume
42
Pages
740-762
No. of pages
23
ISSN
0047-2506
DOI
https://doi.org/10.1057/jibs.2010.55
Publication date
06-2011
Peer reviewed
Yes
Austrian Fields of Science 2012
502016 SME-research
Keywords
ASJC Scopus subject areas
Business and International Management, General Business,Management and Accounting, Economics and Econometrics, Strategy and Management, Management of Technology and Innovation
Portal url
https://ucrisportal.univie.ac.at/en/publications/df5f73fd-0919-4398-bd58-bd6253d8aa68