Exploring the Interface of Customer Relationship Management (CRM) & Organisational Culture (OC): Conceptual & Methodological Considerations

Author(s)
Emmanuella Plakoyiannaki, M. Saren, N. Tzokas
Organisation(s)
External organisation(s)
Aristotle University of Thessaloniki
Publication date
05-2002
Peer reviewed
Yes
Austrian Fields of Science 2012
502016 SME-research, 502054 Entrepreneurship
Keywords
Portal url
https://ucrisportal.univie.ac.at/en/publications/daadff6b-4e24-4cf8-910e-f310c90317d5