Bicultural Consumption Behavior: An Experimental Study on Shin Japanese-American Perceptions and Buying Intentions towards Hedonic and Utilitarian Products
- Author(s)
- Emi Moriuchi, Adamantios Diamantopoulos, Paul Jackson
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- University of Manchester
- Publication date
- 2012
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/d8f4a50b-556d-4dcf-a970-a9c4f3f72db1