Segmentation Effectiveness: Empirical Evidence from International Companies and Experts

Author(s)
Eva Födermayr, Adamantios Diamantopoulos
Organisation(s)
Department of Accounting, Innovation and Strategy
Publication date
2007
Austrian Fields of Science 2012
5020 Economics
Portal url
https://ucrisportal.univie.ac.at/en/publications/d7f4bc68-7133-461f-990a-53cf2b0a22ce