Segmentation Effectiveness: Empirical Evidence from International Companies and Experts
- Author(s)
- Eva Födermayr, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2007
- Austrian Fields of Science 2012
- 5020 Economics
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/d7f4bc68-7133-461f-990a-53cf2b0a22ce