Evaluating the Effectiveness of Brand Positioning Strategies: A Consumer Perspective
- Author(s)
- Christoph Fuchs, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Pages
- 89-89
- No. of pages
- 1
- Publication date
- 2007
- Austrian Fields of Science 2012
- 5020 Economics
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/d514c9c5-5e04-4ba7-938e-126296d5d002