Evaluating the Effectiveness of Brand Positioning Strategies: A Consumer Perspective

Author(s)
Christoph Fuchs, Adamantios Diamantopoulos
Organisation(s)
Department of Accounting, Innovation and Strategy
Pages
89-89
No. of pages
1
Publication date
2007
Austrian Fields of Science 2012
5020 Economics
Portal url
https://ucrisportal.univie.ac.at/en/publications/d514c9c5-5e04-4ba7-938e-126296d5d002