Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach

Author(s)
George Balabanis, Adamantios Diamantopoulos
Abstract

This study uses a multidimensional unfolding approach to examine the preference patterns of U.K. consumers for domestic products and those originating from specific foreign countries for eight product categories. Results indicate that the observed variability in preferences is linked to consumer ethnocentrism. However, the latter's capability in explaining consumer bias in favor of domestic products is dependent both on the specific country of origin and the particular product category. Implications of the findings are considered and future research directions identified.

Organisation(s)
Department of Accounting, Innovation and Strategy
External organisation(s)
University of London
Journal
Journal of the Academy of Marketing Science
Volume
32
Pages
80-95
No. of pages
16
ISSN
0092-0703
DOI
https://doi.org/10.1177/0092070303257644
Publication date
2004
Peer reviewed
Yes
Austrian Fields of Science 2012
5020 Economics
Portal url
https://ucrisportal.univie.ac.at/en/publications/d35855e3-3f31-4042-b8cd-c6154307ed85