Global Brand Ownership: The Mediating Role of Consumer Attitudes and Brand Identification
- Author(s)
- Fabian Bartsch, Adamantios Diamantopoulos, Nicholas Paparoidamis, Ruben Chumpitaz
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- IÉSEG School of Management
- Publication date
- 2015
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/cb1f7f08-d26c-42c7-a816-815ecb9bad41