The Consumer Affinity Construct: Conceptualization, Qualitative Investigation, and Research Agenda
- Author(s)
- Petra Riefler, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Journal
- Journal of International Marketing
- Volume
- 16
- Pages
- 23-56
- No. of pages
- 34
- ISSN
- 1069-031X
- Publication date
- 2008
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/bc885739-0250-48a9-8513-6eb0a180ee3b