Implicit Country Attitudes and their Spontaneous Influence on Cognitive and Affective Dimensions of the Brand Image
- Author(s)
- Marc Herz, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2012
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/bb887f4e-5942-41a5-bd45-76668a6575a6