Consumer Evaluations of Extensions and Their Effects on the Core Brand: Key Issues and Research Propositions

Author(s)
Ian Grime, Adamantios Diamantopoulos, Gareth Smith
Organisation(s)
Department of Accounting, Innovation and Strategy
External organisation(s)
Loughborough University
Journal
European Journal of Marketing
Volume
36
Pages
1415-1438
No. of pages
24
ISSN
0309-0566
Publication date
2002
Peer reviewed
Yes
Austrian Fields of Science 2012
5020 Economics
Portal url
https://ucrisportal.univie.ac.at/en/publications/b7c0f52c-b87d-4888-9b9b-d5c93b68a0ff