Appropriating an Artistic Brand Meaning: A Case Study of Consumers’ Responses to Miro’s Exhibition
- Author(s)
- G. Stavraki, Emmanuella Plakoyiannaki
- Organisation(s)
- External organisation(s)
- Aristotle University of Thessaloniki
- Publication date
- 04-2011
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502016 SME-research, 502054 Entrepreneurship
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/acdd284d-1f32-4498-96f2-706e9707c375