Consumer Responses to ‘global’ and ‘local’ Brand Designations: An Experimental Investigation
- Author(s)
- Christina Sichtmann, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2013
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/a7784d40-1148-4369-b20b-7f463aba7ffb