Consumer Regret in Global versus Local Brand Purchase Decisions
- Author(s)
- Vasileios Davvetas, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2013
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/9de31801-331b-4f16-98a8-b8d520ef1d52