The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis
- Author(s)
- Artur Baldauf, Karen S. Cravens, Adamantios Diamantopoulos, Katharina Zeugner-Roth
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Universität Bern, University of Tulsa, Vlerick Business School
- Journal
- Journal of Retailing
- Volume
- 85
- Pages
- 437-452
- No. of pages
- 16
- ISSN
- 0022-4359
- DOI
- https://doi.org/10.1016/j.jretai.2009.04.004
- Publication date
- 2009
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/983948e6-702e-46a6-9517-374df61fd87a