Global Brand Stereotypes and Consumer-Brand Identification: Is Warmth More Important Than Competence?
- Author(s)
- Ziva Kolbl, Maja Arslanagic-Kalajdzic, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2018
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502020 Market research
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/76710398-8cf8-428b-af8f-46eb9b255c74