Taking the Fear out of Data Analysis
- Author(s)
- Adamantios Diamantopoulos, Bodo Schlegelmilch, Georgios Halkias
- Abstract
Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this book illustrates that statistical reasoning can be a fun and intuitive part of our lives.
- Organisation(s)
- Department of Marketing and International Business
- External organisation(s)
- Wirtschaftsuniversität Wien (WU)
- No. of pages
- 346
- Publication date
- 2023
- Austrian Fields of Science 2012
- 502019 Marketing
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/taking-the-fear-out-of-data-analysis(92a95940-2902-444c-9bdc-d961b6010b69).html