Consumer Cosmopolitanism: Using the C-COSMO Scale to Predict Product Ownership
- Author(s)
- Adamantios Diamantopoulos, Petra Riefler
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2013
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/88224344-58a0-4ac2-8842-7cd54843ce6c