Evaluating the Effectiveness of Brand Positioning Strategies from a Consumer Perspective
- Author(s)
- Christoph Fuchs, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Aarhus University
- Journal
- European Journal of Marketing
- Volume
- 44
- Pages
- 1763-1786
- No. of pages
- 24
- ISSN
- 0309-0566
- Publication date
- 2010
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/8632a09a-3c53-48ef-b3c7-c1f990dbdde8