Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay
- Author(s)
- Nicole Koschate, Adamantios Diamantopoulos, Katharina Oldenkotte
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
- Journal
- Journal of International Marketing
- Volume
- 20
- Pages
- 19-41
- No. of pages
- 23
- ISSN
- 1069-031X
- DOI
- https://doi.org/10.1509/jim.10.0140
- Publication date
- 2012
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/82943289-122e-4890-b72b-b2efd33f9eff