The Relationship Between Country-of-Origin Image and Brand Image as Drivers of Purchase Intentions: A Test of Alternative Perspectives
- Author(s)
- Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Dayananda Palihawadana
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Wirtschaftsuniversität Wien (WU), University of Leeds
- Journal
- International Marketing Review
- Volume
- 28
- Pages
- 508-524
- No. of pages
- 17
- ISSN
- 0265-1335
- DOI
- https://doi.org/10.1108/02651331111167624
- Publication date
- 2011
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/81156f12-6e86-4a51-bff7-95ac5ba11a15