Gains and Losses from the Misperception of Country-of-Origin: The Role of Brand and Country-of-Origin Image
- Author(s)
- George Balabanis, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- University of London
- Publication date
- 2008
- Austrian Fields of Science 2012
- 502052 Business administration
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/7c910666-fdec-4f72-891c-6a33019fb874