The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies
- Author(s)
- George Balabanis, Adamantios Diamantopoulos, T C Melewar, R D Mueller
- Abstract
The study investigates the impact of patriotism, nationalism and internationalism as antecedents to consumer ethnocentrism in Turkey and the Czech Republic. Controlling for demographics, the findings indicate that the impact of patriotism and nationalism is not consistent across the two countries. Consumer ethnocentrism in Turkey is fueled by patriotism, and in the Czech Republic by nationalism. Internationalism does not have a significant effect on consumer ethnocentrism in either country. Managerial implications of these findings are considered and future research directions are identified.
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- University of London, Brunel University London, College of Charleston
- Journal
- Journal of International Business Studies
- Volume
- 32
- Pages
- 157-175
- No. of pages
- 19
- ISSN
- 0047-2506
- Publication date
- 2001
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 5020 Economics
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/76202dc5-84c8-4cd5-9ade-fc6cdf7e4a54