Country of Origin as Brand Element
- Author(s)
- Adamantios Diamantopoulos, Katharina Zeugner-Roth
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Vlerick Business School
- Pages
- 18-22
- No. of pages
- 5
- Publication date
- 2011
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/701286a8-5a7c-4981-a82b-a2051c4c15df