Brand Origin Identification by Consumers: A Classification Perspective
- Author(s)
- George Balabanis, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- University of London
- Journal
- Journal of International Marketing
- Volume
- 16
- Pages
- 39-71
- No. of pages
- 33
- ISSN
- 1069-031X
- Publication date
- 2008
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 5020 Economics
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/6fb3a171-3973-4f29-9c05-77ba33fc726b